Ward Urban

Chief Financial Officer

Ward is CFO of GoNo Food Finder – a B2B consumer mobile app company providing objective, science-based healthy food and beverage choices based on a patented AI algorithm “Efficacy Engine” which assesses food/beverage choices based on clinically researched ingredient efficacy and tailored to an individual consumer’s specific health conditions and health/wellness goals. The company is focused on the emerging “Food as Medicine” market which has received increasing attention from major grocery retailers, insurance and benefit providers and corporate employers as well as the White House Conference on Hunger, Nutrition & Health initiative announced in September 2022.


Background & Experience: Senior transactor, corporate financial manager (CFO, Treasurer, VP-Finance & VP-Corporate Development) and business consultant/corporate finance advisor with public and private company experience in leveraged finance (asset based & cash flow), corporate M&A, private equity and treasury operations and risk management. Capabilities in the role of principal investor, corporate manager and banker. Managerial leadership role at startup organizations within private equity and large multinational contexts.