What We Do

GoNo Food Finder is a Healthy Food MedTech Company.
We have solved the problem of what one should eat for their health and longevity,
backed by unbiased clinical studies and presented in an easily digestible way.

Our Founding Story

Like many that have been diagnosed with chronic disease, a single routine check-up changed the life of GoNo founder Adam Southam. His doctor told him he had abnormally high levels of fat in his blood, a condition called hyperlipidemia, that could lead to heart attack or stroke. Instead of reaching for medications first, his physician prescribed a book that taught simple dietary changes. His deadly triglyceride levels plummeted from 1830 to 410 points in 90 days. His doctor then prescribed a high quality fish oil and his triglycerides dropped another 200 points. Adam tells an amusing story of shopping for fish oil, and the confusion that he experienced in trying to choose from dozens of options. Most physicians and pharmacists are not trained in nutrition or functional food and his journey caused him to create our algorithm the relies wholly upon significant verifiable clinical facts. Adam created GoNo to guide others to treat or prevent disease using Functional Foods, tools, and reliable resources.

Our Vision, Mission & Goals

To empower everyone to make informed decisions about what is best for their individual needs in food, beverages, supplements, recipes, and menu items.
To significantly improve human health through food for prevention.
To inspire learning knowledge about food in advancing one’s own health.
To create economic benefits for consumers, employers, payers, providers, physicians, and health systems for the betterment of all.