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Summary

Consumers are demanding healthy food choices. 71 million shoppers already read labels for health reasons yet have no clue what is good or bad for them. 80% of chronic disease is caused by food, creating the greatest medical calamity of our time.

Our patented GoNo® App determines food efficacy. Just like Uber replaced the method by which we travel from A to B with a superior, succinct, reliable, and trusted solution, GoNo replaces label reading with scanning and delivers precision, certainty, speed, and clarity as to what foods are good or bad for you to treat/prevent disease, advance wellness goals, and more. It is based upon unbiased, independent, peer-reviewed clinical studies. Consumers engage in managing Food-as-Medicine and reap financial rewards for healthy choices. Our App is fully personalized and will include biomarkers, genomics, likes, allergies, diets, restrictions, Rx usage, etc. Recipes and restaurant menu items will also be analyzed, giving the consumer 100% control over their food.

The economic and societal outcomes can be staggering, for example, by helping the majority of the 94 million pre-diabetic Americans stave off Type 2 Diabetes.

We reach consumers through their physicians, employers, health insurance, life insurance, grocery stores, and other health Apps that 60% of Americans already use.

Our primary revenues come from subscription fees. The unique health, food, and behavioral data we are collecting will become an extraordinarily valuable revenue stream.

We have multiple exit opportunities across the grocery, life insurance, health insurance, employee benefits, food producers, food retailers, and complimentary App developers.

Problems We Solve

On a macro level, we are solving the problem of chronic disease caused by food across all socio-economic strata. 60% of Americans have one or more chronic diseases, 80% of which are caused by consuming the wrong foods for their individual needs.

We solve consumer problems: 1) lack of comprehension of food, beverage, and supplement labels; 2) lack of knowledge about food and ingredient efficacy; 3) confusion caused by conflicting product claims, marketing misdirection, and “expert” legitimacy; 4) time spent on reading labels; 5) fact verification; and 6) opposition to behavior modification needed to secure permanent change.

We also solve business problems: 1) lack of nutritional and dietary knowledge of physicians; 2) improved patient outcomes for providers; 3) reduced care, recurrence, and Rx costs for insurers; increased loyalty, traffic, and revenues to grocery retailers; 4) improved wellness, attendance, and acuity for employers; 5) extraordinary individual and cohort data derived from tracking initial consumer selections, behavior modification, end consumer purchases all in context of the consumer’s medical conditions, wellness goals, and preferences; 6) improved public health and reduced “sickcare” expenses for public, private, and personal sectors.