Partner Tiers

Referral Partner

An individual or company who makes introductions to one or more prospects and actively supports GoNo in reaching an agreement with such prospects from inception to execution. The Referral Partner has the important role of encouraging the prospect to schedule and attend meetings, engage with prospect team members with singing authority, and promote the deal

The Referral Partner earns commissions and has several responsibilities to ensure a transparent, ethical, and effective process with the prospective client: 

  1. Understand the Terms and Conditions: Be familiar with the referral program’s terms, including commission rates, payment schedules, and any criteria that must be met for a successful referral.

  1. Transparency and Disclosure: Clearly disclose the nature of the referral relationship to potential referrals since there’s a commission involved. 

  1. Follow-up and Support: Help or guidance to the referral if they have questions or need help navigating the product or service recommended. Follow up after the referral to ensure they had a positive experience. 

  1. Be Professional: As a Referral Partner, you reflect our brand, so maintaining a professional demeanor is crucial.

  1. Continuous Learning and Adaptation:  Stay informed about any changes in the products, services, or referral programs.

  2. Customer Relationship Management: The Referral Partner must learn and utilize GoNo’s CRM solution to submit and maintain contacts with potential customers, which is tied to revenue-sharing sales.

Reseller Partner

An industry association, member, influencer, agent, broker, consultant, or technology partner that presents GoNo to prospects alone or as part of an overall solution. 

Resellers play a crucial role in acting as intermediaries between GoNo and our customers. 

  1. License Compliance: Ensure that customers are compliant with the software’s terms of use.

  1. Technical Support and Services: Providing initial technical support and troubleshooting as well as additional services such as installation, configuration, and customized training for end users.

  1. Product Knowledge: Maintaining a deep understanding of the products, including features, benefits, and potential use cases.

  1. Marketing and Sales: Promoting GoNo to potential customers through various marketing strategies and sales efforts. This might include conducting product demonstrations, attending trade shows, or running promotional campaigns.

  1. Feedback Loop: Resellers can provide valuable insights into customer needs, preferences, and challenges, which can help GoNo improve our products.

  1. Customization and Integration: Resellers may offer customization services to integrate GoNo into a customer’s app, website, loyalty system, or data insights solution.

  1. Customer Relationship Management: The Reseller Partner must learn and utilize GoNo’s CRM solution to submit and maintain contacts with potential customers in order to be tied to revenue-sharing sales

Strategic Partner

A technology provider that builds a solution incorporating GoNo for presentation to existing and new customers of the Partner or GoNo.  

Strategic Partners play a pivotal role in the growth and success of GoNo, offering a range of benefits that can significantly enhance GoNo’s market position, product offerings, and customer satisfaction. 

  1. Integration and Compatibility: Partners ensure that GoNo’s APIs are consumed by their apps, websites, loyalty programs, or data insight solutions. 

  1. Market Expansion: Partners align to help each other enter new markets or verticals. This may involve leveraging each other’s brand, sales channels, or customer base to promote software solutions more effectively.

  1. Technical Support and Services: Providing initial technical support and troubleshooting as well as additional services such as installation, configuration, and customized training for end users.

  1. Product Knowledge: Maintaining a deep understanding of the products including features, benefits, and potential use cases.

  1. Marketing and Sales: Promoting GoNo to potential customers through various marketing strategies and sales efforts. This might include conducting product demonstrations, attending trade shows, or running promotional campaigns.

  1. Customer Relationship Management: Building and maintaining relationships with customers, understanding their needs, and providing ongoing support and services. This could involve regular check-ins, updates on new features or products, and assistance with renewals or upgrades.  The Partner must learn and utilize GoNo’s CRM solution to submit and maintain contacts with potential customers in order to be tied to revenue sharing sales

  2. Feedback Loop: Acting as a feedback loop between customers and GoNo, a Partner provides valuable insights into customer needs, preferences, and challenges, which can help GoNo improve our products

  3. Financial Management: Managing the financial aspects of software sales, including invoicing, collections, and managing credit risks. They may also offer financing options to customers to facilitate larger purchases

  4. Regulatory Compliance: Ensuring that the sale and distribution of software comply with local, national, and international regulations. This can include data protection laws, export controls, and other relevant legal requirements.

  5. Customization and Integration: Partners offer customization services to tailor software to the specific needs of a customer or integration services to ensure new software works seamlessly with existing systems

Enterprise Partner

Enterprise partners are invested in GoNo with dedicated team members, programs, and milestones. They amplify the value and capabilities of GoNo and themselves and are transformative in nature.

  1. Collaboration on Product Development: Strategic partners work with GoNo on developing new products, features, or integrations. This can involve sharing technical expertise, resources, and market insights to create solutions that benefit both parties and their customers.

  1. Market Expansion: Partnerships can be formed to help each other enter new markets or verticals. This may involve leveraging each other’s brand, sales channels, or customer base to promote software solutions more effectively.

  1. Co-Marketing and Co-Selling: Engaging in joint marketing activities, such as webinars, trade shows, co-branded collateral, and sales campaigns. Partners may also collaborate on sales efforts, offering bundled solutions or referrals to each other’s customer bases.

  1. Technical Support and Training: Sharing the responsibility for providing technical support, training, and certification for the software to ensure that end-users and customers receive high-quality assistance and can maximize the value of their software investment.

  1. Compliance and Certification: Ensuring that all products and services comply with industry standards, regulations, and certifications. This can include data protection standards, industry-specific requirements, and interoperability standards.

  1. Integration and Compatibility: Working together to ensure that software products are compatible and can be easily integrated with each other’s systems or third-party solutions. This may involve developing APIs, plugins, or custom integrations.

  1. Sharing Market and Product Insights: Exchanging information about market trends, customer feedback, and product performance to help each other adapt to changing market conditions and improve product offerings.

  1. Financial Commitments: Depending on the agreement, partners may have financial obligations to each other, such as investment in joint ventures, revenue sharing models, or upfront payments for licensing.

  1. Customer Service and Satisfaction: Collaborating to ensure that the end-to-end customer experience is positive. This includes smooth onboarding, ongoing support, and addressing customer needs promptly.

  1. Innovation and Research: Jointly investing in research and development to innovate and stay ahead of market trends. This could involve exploring new technologies, methodologies, or business models.

  1. Quality Assurance: Ensuring that all partnered solutions meet high-quality standards, through rigorous testing and validation processes.

  1. Data Sharing and Privacy: Establishing clear protocols for data sharing and privacy, ensuring that all partnership activities comply with data protection laws and respect customer privacy.