API Terms

GoNo Developer Terms

Thanks for choosing to become a Developer on the GoNo Platform! By using GoNo’s APIs, Developer Tools (including tools for development on our Content Management System (“CMS”)), software development kits (SDKs), and associated software (collectively, the “Developer Tools”), you are agreeing to the following GoNo Developer Terms (“Terms”). We are excited to have you join the GoNo Developer ecosystem and when you develop on the GoNo Platform, you agree to be bound by these terms. These terms were last modified on September 18, 2020.

  1. Welcome

These Developer Terms apply to your use of any of our Developer Tools that we make available to you, public or otherwise. By using the Developer Tools, you agree to our Platform Policy.

By accessing or using the Developer Tools, you are entering into a legal agreement with GoNo that is governed by the terms below , as they may be changed from time to time, and by any applicable policies and guidelines, including our GoNo Developer Policy (“Developer Policy”), and our Acceptable Use Policy (“AUP”) (collectively, the “GoNo Platform Policy”). If you are an individual representing an entity, you acknowledge that: (i) You have the appropriate authority to accept these Terms  on behalf of such entity; (ii) You are of legal age to form a binding contract, (iii) and are not prevented from using or receiving the Developer Tools under applicable laws. 

We update these Developer Terms from time to time. We will post the updated Developer Terms at: https://legal.GoNo.com/GoNo-developer-terms and update the “Last Modified” date above to reflect the latest version.

  1. Definitions

Please reference these definitions when reviewing these Terms

“Content” means any data or content accessed via the Developer Tools.

“Customer” means the authorized actual user of the GoNo Products.

“Customer Data” means any data that a customer submits or collects via any GoNo Products or Services (see our ToS for more information).

“Developer Account” means a  GoNo Developer Account.

“Developer Credentials” means any passwords, keys, tokens, or other access credentials that allow you to access the Developer Tools or Content.

“GoNo Account” has the same meaning as in our Terms of Service.

“GoNo Platform” means all GoNo products and services.

“Solution” means your software application, website, website asset, product, service, software module, template, connected service, integration, and/or anything you create using the Developer Tools.

“We”, “us”, “our”, or “GoNo” means GoNo, Inc.

“You” and “your” means the party, other than GoNo, agreeing to these Terms and using the Developer Tools.

  1. Developer Account and Documentation

You can sign up for a Developer Account(a GoNo Account)you may use to test and build your Solution. Using a Developer Account is subject to our Terms of Service, including any applicable limits or restrictions. Please note that we may terminate or suspend your Developer Account at any time. The Developer Account is not meant to be used for any other purpose other than for testing or building your Solution.

In addition to compliance with these Terms, your use of our Developer Tools must comply with the Developer Documentation that we provide to you. The Developer Documentation is available here.

  1. In addition to using our Developer Tools, you may choose to sign up for a Developer Account with us. A Developer Account is a GoNo Account for you to test and develop your Solution and is assigned a specific account id number. Your use of the Developer Account is subject to the GoNo Terms of Service. We may suspend or terminate your Developer Account at any time with or without notice to you.

  2. When signing up for the Developer Tools, you may be required to submit information about yourself. You must keep this information accurate and up to date at all times. Any information you provide will be subject to our Privacy Policy. We may use the information you provide to us to contact you about our relevant content, products, services, and information about or changes to the Developer Tools. You may unsubscribe from these communications at any time.

  3. When using our Developer Tools you must comply with the technical documentation, usage guidelines, call volume limits, and other documentation maintained at the Developer Site or otherwise made available(together, the “Developer Documentation”, which are expressly incorporated into these Terms by reference). In the event of any conflict between the Developer Documentation and these Terms, these Terms shall control.

  1. Use of the Developer Tools

We’re giving you the right to access and use our Developer Tools under these Terms. Your Solution belongs to you, and the Developer Tools, our trademarks, and our products and services belong to us.

You must comply with applicable laws and our policies in order to use the Developer Tools. Additionally, you can only use the Developer Tools we make publicly available and must follow our usage guidelines. Additionally, your users (if applicable) must also comply with these Terms and any applicable laws.

  1. Access and Use

Access to the Developer Tools. Subject to these Terms, we grant you a non-exclusive, non-transferable, revocable right, non-sublicensable license, to access, and use the Developer Tools. We do not acquire ownership in your Solution, and by using the Developer Tools, you do not acquire ownership of any rights in the Developer Tools, Customer Data, our trademarks, our products and services, or the Content. You may only access those Developer Tools for which we provide documentation at http://developers.GoNo.com/docs or https://developers.GoNo.com/docs/cms.

  1. Permitted Uses

You must comply with all applicable laws (including laws regarding the import or export of data or software, privacy, and local regulations). You solution should also require your users and customers to comply with applicable laws and regulations.

  1. We may set or update the limits around the Developer Tools at any time with or without letting you know beforehand.

  2. Do not use the Developer Tools in a way that violates our guidelines

  3. Do not do anything that is illegal or would hurt the reputation of us or our Customers.

  4. Do not store passwords for GoNo Accounts, and do not attempt to reverse engineer our products and services.

  5. Your solution can recreate or replace the functionality of our products and services so long as it doesn’t cause us, our Customers, Partners, or affiliates harm. Both of us can create products and services that compete with one another.

  6. Do not store Content or Customer for longer than you need to or are legally able to.

  7. Make sure Content can always be attributed back to us in your Solution.

  1. Limits and Restrictions

  1. We may set and enforce limits on the Developer Tools at our choosing and may change the limits at any time by modifying the Developer Tools Usage Guidelines on our Pricing Page (http://www.GoNo.com/pricing). We will do our best to inform you prior to making changes to these limits, however, we may not always be able to do so.

  2. You will not attempt to bypass the limitations documented in the Developer Tools Usage Guidelines.

  3. You will not engage in any deceptive, misleading, illegal or unethical activities, or activities that otherwise may be detrimental to the Developer Tools, us, our Customers, or the public.

  4. You will not collect, store, or share GoNo Account passwords. You will not copy, reformat, reverse-engineer, or otherwise modify the Developer Tools or any GoNo product or service.

  5. Your Solution must not recreate a core functionality of, or replace, any GoNo product or service in such a way as to cause us or our Customers, Partners, or Affiliates reputational or financial damage. However, both you and us are permitted to independently develop, sell, and market products and services that are similar to or otherwise compete with such party’s products and services.

  6. You must not cache or store any Content or Customer Data other than for reasonable and lawful periods in order to provide your Solution.

  7. You must not aggregate retrieved Content with third-party content in such a way that Content cannot be attributed to us.

You must obtain permission and consent before accessing or using Customer Data. You must also follow applicable laws and regulations when accessing or processing Customer Data.

If you submit any of your own content through Developer Tools you give us permission to use it in order to provide the Developer Tools.

  1. Obtaining Permission

  1. You must obtain express permission from each Customer before you access their GoNo Accounts or Customer Data. You agree only to retrieve or access Customer Data to the extent authorized and consented to by the Customer. You will ensure that all Customer Data is collected, processed, transmitted, maintained and used in accordance with: (i) your agreement(s) with the Customer, a legally adequate privacy policy which) covers what information you collect and how it will be used, stored, processed, protected, (ii)appropriate contextual notices to and consents from end users, (iii) all laws and regulations. You must also obtain express permission from each Customer before you share their data with any third parties.

  2. Content and Customer Data accessible through the Developer Tools may be subject to intellectual property rights, and, if so, you may not use it unless you are licensed to do so by the owner or are otherwise permitted by law. To the extent that you submit any content via the Developer Tools, you give us a perpetual, irrevocable, worldwide, sublicensable, royalty-free, and non-exclusive license to use that content for the purpose of providing the Developer Tools.

  3. You must properly store Customer Data and have industry security practices for your Solution. In the event your Solution has a security incident, we require you to work with us in notifying Customers.

  1. Security

You will always use and have in place, appropriate administrative, physical, and technical safeguards that (a) meet or exceed industry standards with respect to the sensitivity of the data you are accessing or providing; (b) are compliant with applicable laws and regulations (including data security and privacy laws and regulations), and (c) are designed to prevent unauthorized access, use, processing, storage, destruction, loss, alteration, disclosure of personal data and Customer Data. You will keep all Developer Credentials that we issue to you confidential and not make them publicly available or disclose them to third-parties. You will work with us to immediately correct any security deficiency, and will immediately disconnect any intrusions or intruders. If your Solution or systems experience a security deficiency or intrusion, you will coordinate with us on any public statements (e.g. press, blog posts, social media, etc.) before publishing them.

If a Customer stops using your Solution, you must delete their data.

If we terminate your use of the Developer Tools, you must delete all Content and Customer Data retrieved by your Solution.

  1. Deletion

If a Customer ends their relationship with you or requests you to delete their data, you must promptly delete all their Content and Customer Data, including all tokens, in accordance with applicable law.

You must immediately delete all Content and Customer Data if we terminate your use of the Developer Tools for breach of our Platform Policy, except when doing so would cause you to violate any law, your agreements with a Customer, or an obligation imposed by a governmental authority.

You will assist us in monitoring your use of the Developer Tools and your compliance with our Platform Policy.

  1. Monitoring

You agree that we may monitor your use of the Developer Tools to ensure quality, security, improve our products and services, and verify your compliance with the Platform Policy and these Terms. You agree to assist us with this monitoring by providing us with information about your Solution, data security and protection practices, and storage of Content, which may also include access to your Solution and other materials related to your use of the Developer Tools. If you do not demonstrate full compliance with these Terms, we may restrict or terminate your access to the Developer Tools or Developer Account  with or without notice to you.

  1. Rights

We reserve the right to make modifications to the Developer Tools and how you use them. We reserve the right to do any of the following with or without notice:

  1. Charge fees for access to any of the Developer Tools.

  2. Offer or cease to offer support for the Developer Tools.

  3. Modify the Developer Tools and require you to use the latest versions.

  4. Require you to use the Developer Tools in a different manner.

  5. Remove any of the Developer Tools at our sole discretion.

If we determine that your use of the Developer Tools or Developer Credentials is against the interests of us or our Customers, we reserve the right to deactivate any Developer Credentials you have obtained from them, block your IP address, or otherwise prevent your use or access of the Developer Tools.

  1. Branding, Publicity, and Feedback

We need the ability to use your logos and content from your Solution and/or Integration in order to promote or market to our mutual Customers. All benefits in your intellectual property belong to you.

We allow you to use our marks (e.g. GoNo®, Efficacy Engine®, Remedy Rewards® or our logos) in order to promote your Solution. Please see our brand guidelines on how to properly use our marks.

You grant use the right to use any feedback you give us regarding the Developer Tools

You grant to us all necessary rights to produce and distribute incidental depictions, including screenshots, video, or other content from your Solution as well as to use your company or product names and logos, in order to promote, market, and demonstrate your Solution and associated GoNo products. We shall not acquire any interest, right, or title in any of your trademarks, copyrights, or content, and all associated goodwill shall reside with you.

During the term of these Terms, you may use our trademarks as long as you follow the usage requirements in this section. You must: (i) only use the images of our trademarks that we make available to you, without altering them in any way; (ii) only use our trademarks in connection with your Solution; and (iii) immediately comply if we request that you stop using our marks. You must not: (i) use our trademarks in a misleading or disparaging way; (ii) use our trademarks in a way that implies we endorse, sponsor, or approve of your services or products (unless authorized by GoNo in writing or in another agreement); or (iii) use our trademarks in violation of applicable law or in connection with an obscene, indecent, or unlawful topic or material. Please make sure to see our branding guidelines located  here.


We welcome and encourage everyone to provide feedback or suggestions for improving our Developer Resources and Tools. You agree that all your feedback and suggestions will be non-confidential and you grant us a worldwide, royalty-free, non-exclusive, perpetual, and irrevocable license to use, copy, modify, sublicense, and otherwise exploit any feedback (including any ideas, concepts, methods, know-how or techniques embodied in feedback) for any purpose, without any restriction or obligation to you based on intellectual property rights or otherwise.

  1. . Term and Termination

As long as you use the Developer Tools or have a Developer Account, these terms will continue to apply. We can terminate your use of the Developer Tools at any time.

These Terms will apply for as long as you use the Developer Tools, have a Developer Account, or until terminated as described by these terms. You may terminate these Terms at any time by discontinuing use of the Developer Tools and closing your Developer Account.

Upon any termination of these Terms or discontinuation of your access to the Developer Tools and Developer Account, you will immediately stop using the Developer Tools and Developer Account, cease all use of our trademarks, and delete any cached or stored Content. We may independently communicate with any customer whose account(s) are associated with your Solution and Developer Credentials to provide notice of the termination or suspension of your right to use  the Developer Terms and/or the Developer Account.

  1. Disclaimers and Limitations of Liability

The Developer Tools are provided As-Is and we disclaim all warranties and representations for the Developer Tools.

We disclaim all indirect damages that may result from your use of the Developer Tools.

We both agree that any damages that result from the Developer Tools will be limited to $50.

You will not resell the Developer Tools.


  1. No Indirect Damages.


  1. Limitation of Liability.


  1. No Resale

These Terms do not grant you the right to distribute or resell GoNo Products or Services, nor do they create any binding commitment on behalf of us. In addition, you may not directly or indirectly charge end users for use of, or access to, the functionality of the GoNo Products or GoNo Developer Tools. You are free to charge for your Solution, and these Terms shall not restrict your ability to do so.

  1. General

This Section provides important details regarding these Terms. Please review them thoroughly.

  1. Amendment; No Waiver.

We may update and change any part or all of these Terms at any time. If we update or change these Terms, the updated Terms will be posted at https://legal.GoNo.com/GoNo-developer-terms. The updated Terms will become effective and binding when posted. When we change these Terms, the “Last Modified” date above will be updated to reflect the date of the most recent version. We encourage you to review these Terms periodically. No delay in exercising any right or remedy or failure to object will be a waiver of such right or remedy or any other right or remedy. A waiver on one occasion will not be a waiver of any right or remedy on any future occasion.

  1. Applicable Law.

These Terms shall be governed by the laws of the State of Minnesota, without regard to the conflict of laws provisions thereof. In the event either of us initiates an action in connection with these Terms or any other dispute between the parties, the exclusive venue, and jurisdiction of such action shall be in the state and federal courts in Minneapolis, MN.

  1. Force Majeure.

Neither party will be responsible for failure or delay of performance if caused by: an act of war, hostility, or sabotage; act of God; electrical, internet, or telecommunication outage that is not caused by the obligated party; government restrictions; or other events outside the reasonable control of the obligated party. Each party will use reasonable efforts to mitigate the effect of a force majeure event.

  1. Relationship of the Parties.

You and we agree that no joint venture, partnership, employment, or agency relationship exists between us.

  1. Compliance with Laws.

We will comply with all applicable U.S. state, federal laws, and international laws in our provision of the Developer Tools. We reserve the right at all times to disclose any information as necessary to satisfy any law, regulation, legal process or governmental request. You will comply with all applicable laws in your use of the Developer Tools and Content, including any applicable export laws. You will comply with the sanctions programs administered by the Office of Foreign Assets Control (OFAC) of the US Department of the Treasury. You will not directly or indirectly export, re-export, or transfer the Developer Tools or Content to prohibited countries or individuals or permit use of the Developer Tools or Content by prohibited countries or individuals.


If any part of these Terms is determined to be invalid or unenforceable by applicable law, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of these Terms will continue in effect.

  1. Notices

Notice shall be sent to the contact address set forth herein (as such may be changed by notice given to the other party) and shall be deemed delivered as of the date of actual receipt. To GoNo: GoNo, LLC, 30 Southdale Center Minneapolis MN 55435, Attention: General Counsel. To you: your address as provided in our account information for you. GoNo may give electronic notices specific to you by email to your e-mail addresses on record in our account information for you.

  1. Entire Agreement.

These Terms are the entire agreement between us and you regarding the use of the Developer Tools and supersede all other proposals and agreements, whether electronic, oral or written, between us. We object to and reject any additional or different terms proposed by you, including those contained in your purchase order, acceptance or website. Our obligations are not contingent on the delivery of any future functionality or features of the Developer Tools or dependent on any oral or written public comments made by us regarding future functionality or features of the Developer Tools.


You may not assign or transfer these Terms, including any assignment or transfer by reason of merger, reorganization, the sale of all or substantially all of your assets, change of control or by operation of law, without our prior written consent, which will not be unreasonably withheld. We may assign these Terms to any affiliate or in the event of a merger, reorganization, sale of all or substantially all of our assets, change of control or by operation of law.

  1. No Third Party Beneficiaries.

Nothing in these Terms express or implied, is intended to or shall confer upon any third party person or entity any right, benefit or remedy of any nature whatsoever under or by reason of these Terms.

  1. Survival

The following sections shall survive the expiration or termination of these Terms. ‘Security’; ‘Deletion’; ‘Rights We Reserve’; ‘Branding, Publicity, and Feedback’; ‘Term; Termination’; ‘Disclaimers; Limitations of Liability’; ‘Indemnification’; and ‘General’.

  1. Injunctive Relief.

You acknowledge that the unauthorized use or disclosure of the Content or any Developer Credentials may cause irreparable harm to us or our customers. Accordingly, you agree that we will have the right to obtain an immediate injunction against any breach or threatened breach of these Terms, as well as the right to pursue any and all other rights and remedies available at law or in equity for such a breach.