Last Wednesday, in conjunction with the White House conference on nutrition, health, and hunger, Kroger KR (NYSE) announced their strategy for “a more interactive online shopping experience that grades the healthiness of choices” and eventually links “shopping habits and electronic health records.” Kroger is the nation’s largest grocery retailer, and its healthcare division operates 2,200 pharmacies and 220 clinics in 35 states serving more than 14 million customers annually. Read the news story here.
The headline is inspiring and proves our concept — major grocers are looking for solutions to the problem of “What to eat”. We have the best solution, patents, and a decade of lead time. Ours is not based on conjecture, opinion or anecdote, but rather peer-reviewed, clinically proven science. Additionally, we are independent of any grocer and can fairly assess their “own” brands.
The mission is to get in front of grocers immediately. We spent the prior week in Las Vegas at GroceryShop, the leading conference for the Retail Grocery Industry. We were honored to be sponsored guests and had 62 meetings with prospective clients like Whole Foods, Walmart, Instacart, Uber Eats, Shipt, etc., prospective partners like Nielsen, eMeals, SPINS, IRI, etc., and prospective investors like Google.